How we started
Our story
LIU began as a concierge service built around helping people experience the best of a destination from the places to go and things to do, to the little details that make a trip feel effortless.
Over the years, through working in tourism and adventure travel, LIU’s vision began to evolve.
As Xiquiu, LIU’s founder, continues to follow her passion for connecting people with incredible adventure sports, unique destinations, and the lifestyles that come with them, LIU is entering a new chapter.
Today, LIU is evolving into a collection of curated experiences built around adventure sports and the destinations that make them special.
LIU Ideology
We believe travel can be more than seeing a new place. It can be a chance to step away from the noise of everyday life, reconnect with yourself, and make room for something that brings you back to what matters.
Traveling around a sport is exactly what can create that space.
Travel with a purpose.
LIU connects people with sports that can bring something meaningful into their lives and with the places that allow them to experience those sports in their most authentic form.
Because we don’t believe sports have to be about performance, competition, or becoming better at something. Sometimes, they can simply be a place to go. A place to reset. A place to reconnect with your body, nature, other people, or yourself.
For some, that means discovering a sport that becomes a new source of energy, freedom, confidence, or connection. For others, it means returning to something they already know makes them feel good and giving themselves the time and space to immerse themselves in it again.
What LIU creates
We create a world where adventure sports are not something you squeeze into the few weeks you have off each year, but something that can become part of how you experience life.
A reason to travel.
A reason to spend more time outside.
A reason to keep learning.
A reason to meet people, explore places, and reconnect with yourself.
LIU is here to make those experiences easier to find and easier to live.
Discover places
through sport
Discover new destinations, the sports that bring you there, and the unique experiences we’ve carefully curated around them.